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- Client: Lamb Champs
- Date: 26 July 2025
How Yeet Helped
Lamb Champs Sell Out, Literally.
The Brief
Lamb Champs is more than a competition, it’s a celebration of South Africa’s best lamb
producers, rich farming traditions, and quality family farming. Organised by Saai, it brings
farmers, food lovers, and local communities together.
Lamb Champs’ 2024 edition lit the fire, building the energy and setting the stage. By 2025, Yeet
stepped in to turn that spark into a full blaze. The mission was clear: pack the house.
The result?
Sold-out events that delivered bigger crowds, bigger buzz,
and a standout success.
What Yeet Did
We didn’t just tweak a few posts and hope for the best. We
built a digital marketing strategy tailored to Lamb Champs’
audience, tone, and ticketing goals.
Pretoria, Boland, and Parys total engagement.
- Reach family-focused audiences
- Tap into local food and farming
communities
- Highlight the spirit of the competition
The ads worked so well that the influx of leads
overwhelmed the initial funnel.
So…
Enter Google Ads Backup
To manage the volume, Webtickets (Lamb Champs’ ticketing partner) stepped in to run Google Ads, specifically to capture and convert the leads Yeet’s Meta ads were generating in real time.
Talk about a team effort.
The Final Result?
Sold. Out.
On 23 July 2025, Lamb Champs Pretoria officially sold out, all
7000 tickets!
And on the day? Every single one of those 7,000 ticket holders showed up. Yeet didn’t just spread the word; we built the demand that turned a big event into a full-house phenomenon.
Yeet was retained for the remainder of the year, managing campaigns across four national events leading to three sold out pre-event, and the fourth reaching 90% capacity, all under budget.
The Takeaway
When digital strategy meets the right audience, you don’t just sell tickets, you build hype, attract real fans, and fill every seat.
The lamb wasn’t the only thing that was prime.
The lamb wasn’t the only thing that was prime.
Yeet’s strategy sealed the deal.
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